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Intersport is the leading sports retail group in Finland, with over 900 people working for them. Intersport Finland Oy operates in Finland and in Russia as part of Kesko Group. The franchised Intersport brand serves its customers at over 5400 stores in 42 countries all over the world. In Finland there are 62 Intersport stores in total.
We designed and implemented in cooperation with Indiedays bloggers a multi-channel training campaign, which was delivered into Intersport shops, the print, the TV, and the online channels.